This Christmas, Give the Gift of Safer Swallowing — RoseCup® Proudly Australian-Made

Christmas is a time for family, friends, and festive meals.
For most of us, a cup of tea, a sip of gravy, or a Christmas pudding is simple joy.
But for thousands of Australians living with dysphagia, the holiday season can feel daunting.

Swallowing difficulties turn ordinary meals into moments of anxiety.
Family gatherings, social celebrations, and even quiet one-on-one meals can be stressful. People may avoid the table entirely, not because they don’t want to be part of the fun, but because the risk feels too high.

This Christmas, Lifemere invites you to give a gift that truly matters: the gift of safer swallowing, confidence, and inclusion.


Why Australian-Made Matters More Than Ever

The RoseCup® is proudly manufactured in Queensland by BC Plastics. While many products are imported, locally made assistive technology offers:

  • Reliability and safety: Every cup meets rigorous quality standards and is designed with Australian clinicians’ input.
  • Responsiveness: Quick adaptations and improvements ensure the product suits Australian lifestyles, diets, and clinical protocols.
  • Supporting local industry: Your choice contributes to Australian jobs and innovation in health and disability care.


When you choose RoseCup®, you’re choosing a safer, more connected Christmas for your loved ones, and supporting Australian-made innovation.


The Emotional Gift: More Than a Cup
For someone living with dysphagia, the ability to drink safely, enjoy meals, and participate in family moments is priceless.

A RoseCup® gift helps:

  • Reduce anxiety at the table
  • Restore confidence and independence
  • Bring families and friends back together
  • Make ordinary moments, a cuppa, or a sip of juice, safer and joyful

It’s not just assistive technology, it’s a gift of connection, inclusion, and dignity.

Practical Tips for a Safer Christmas Table

  1. Plan ahead: Prepare thickened drinks and texture-modified meals following safe swallowing guidelines.
  2. Play safe: If thickened fluids are declined, speak with the treating speech pathologist or doctor about whether the RoseCup with flow-control attachments (sipper with x-valve, the Straw valve, or the green soft spout) may be a helpful option when drinking thin liquids.
  3. Include your loved one: Encourage participation at the table, even if not eating everything.
  4. Use trusted tools: Devices like RoseCup® target controlled, safe drinking.
  5. Create a calm environment: Avoid rushing meals, reduce distractions, and offer encouragement.
  6. Eat, drink and swallow with the correct posture: Good swallowing posture is important. Always follow the specific advice given by your speech pathologist or doctor. The RoseCup is designed to be used while keeping the head and neck in a safe, neutral position or even with the neck in flexion, using the straw valve.
  7. Celebrate small wins: Every safe sip is a step toward confidence and inclusion.

A Christmas for Everyone
The festive season should be a time of joy, not anxiety.

With Australian-made RoseCup®, people living with dysphagia can rejoin the Christmas table more safely, and families can feel peace of mind knowing a trusted, locally produced solution supports them.

This year, give a gift that goes beyond wrapping paper: the gift of safer swallowing, dignity, and connection.

Learn more about the RoseCup® and give someone the gift of safer swallowing this Christmas: https://www.lifemere.com/

Disclaimer: RoseCup is an assistive drinking device. It is not a substitute for professional dysphagia assessment or therapy. Always consult a qualified speech pathologist or medical practitioner for individual swallowing advice.

The science of texture-modified foods and thickened
liquids has reached a point of excellence under the
leadership of the IDDSI (International Dysphagia Diet
Standardisation Initiative). The considerable efficiency
gap that remains in managing Dysphagia
lies in intake devices.

More than 10 companies worldwide manufacture intake
devices, but in some care sectors, more than 90% of
patients still use spoons and open cups!

Professionals and carers need education and training,
and the industry needs guidelines, research, and
stimulation to improve the design of intake devices.

LifemereLifemere is an IDDSI Platinum Sponsor

Congratulations to the IDDSI launching for the first time in
Europe with its inaugural congress in Florence, Italy, on
February 27-28, 2025. It represents a significant milestone
in enhancing the quality of care for individuals with
swallowing difficulties in Europe.

Illustration of Duomo in Florence Italy

Dr Gabriel Roux will represent Lifemere in Florencе.
Contact: gawie@lifemere.com or phone: +61 428 406 684

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Frequently Asked Questions

Two hands gently clasped together, with one hand wearing a gold wedding ring

The RoseCup is a registered as a Class 1 Medical Device with the Australian Therapeutic Goods Administration TGA. (All medical devices marketed in Australia must meet the requirements which are set out in Chapter 4 of the Therapeutic Goods Act 1989, and in the Therapeutic Goods (Medical Devices) Regulations 2002.)

Disclaimer - The RoseCup product range is designed to help reduce the risk of aspiration in patients with dysphagia (swallowing disorders) when used according to the product guidelines and recommendations. The product range does not prevent aspiration. The website Questionnaire is designed as a guide only, to assist with product selection. It is not to be used to replace a medical diagnosis. Please see your GP if you are experiencing difficulty swallowing or eating. Product selection and use is undertaken at the consumer's discretion and risk.

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